Nba Expansion In China

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Nba expansion in china. With the nba s standoff with china showing no end in sight there is about 500 million in direct revenue at stake annually and that money could simply disappear if the standoff drags on for. Yao ming s been a global symbol of basketball and had a phenomenal influence on nba expansion in china said 19 year old china youth national team player xining he. The nba was the first u s.

Ever since david stern took the reins as commissioner in 1984 the league has focused on. Sports league to establish a footprint in china opening a hong kong office in 1992 and launched nba china in 2008. March 06 2019 5 24 pm beijing nba china and alibaba group today announced an expansion of their partnership that will bring nba content to alibaba s platforms for the first time along with an.

Several nba partners have spoken out defiantly over the last few days saying china s sovereignty over hong kong is non negotiable and disagreeing with the league s handling of the situation. 11 jersey on february 3. 30 years ago the nba recognized that a new untapped basketball market existed.

The league s expansion into the chinese market began in the late 1980s when the commissioner at the time david stern convinced china s state run television network cctv to broadcast games on. Zhou wang chen lei zhang and meng 2017 citing huang 2013 and zhou 2014 support this long term approach with the success of the nba in china. When it comes to international expansion the nba has been far ahead of its domestic rivals for years.

The market did not exist in the basketball hotbeds of los angeles or new york but rather thousands of miles and an.